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A legend in advertising for more than 60 years, John Caples's classic work has been updated to retain all of the candid analysis and invaluable award-winning ideas from the original while bringing it up to date on the many changes in the field.
| ISBN | 0130957011 | | DEWEY edition | DC21 | | ISBN13 | 9780130957016
(What's this?) | | Pages | 304 | | Publisher | Pearson Education (US) | | Volumes | 1 | | Imprint | Prentice Hall | | Weight (grammes) | 486 | | Format | Paperback | | Published in | Upper Saddle River | | Publication date | 15 Jun 1998 | | Previous ISBN | 9780139069093 | | Non-book description | 304 | | Height (mm) | 229 | | Writer of foreword | David Ogilvy | | Width (mm) | 152 | | Writer of introduction | Gordon E. White | | Spine width (mm) | 21 | | Library of Congress | 96047752 | | Academic level | Professional / Scholarly | | DEWEY | 659.1 | |
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