By encouraging students to explore the challenges and opportunities managers face in the business environment, the sixth edition of this successful text provides students with a solid foundation from which to build upon their business knowledge. This thought-provoking book helps students to understand how business organisations operate in economic, political, social, technological, and legal environments. It introduces and analyses the business environment model, enabling students to understand how it can determine business strategy. The following online resources support the text: For students: additional resources to enable learning, including a companion website, an online glossary and updated weblinks. For Instructors:updated teaching resources available including a comprehensive instructors manual, PowerPoint slides and additional multiple choice questions with answers.
| ISBN | 0273716751 | | Pages | 544 | | ISBN13 | 9780273716754
(What's this?) | | Weight (grammes) | 1186 | | Publisher | Pearson Education Limited | | Published in | Harlow | | Imprint | Financial Times Prentice Hall | | Previous ISBN | 9780273704249 | | Format | Paperback | | Height (mm) | 265 | | Publication date | 02 Jul 2009 | | Width (mm) | 195 | | DEWEY | 658 | | Academic level | Professional / Scholarly | | DEWEY edition | DC22 | |
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I. Introduction 1. Business organisations: the external environment 2. Business organisations: the internal environment 3. The global context of business International Application: The Car Industry II. Contexts 4. The political environment 5. The macroeconomic environment 6. The demographic, social and cultural context of business 7. The resource context: people, technology and natural resources 8. The legal environment 9. The ethical and ecological environment International Application: Migration III. Firms 10. Legal structures 11. Size and struture of firms 12. Industrial Structure 13. Government and business International Application: A Lot of Bottle IV. Markets 14. The market system 15. Market Structure 16. International markets and trade 17. Governments and markets International Aplpication: The Global Financial Crisis V. Conclusion 18. The business environment and strategic management
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