The Data Asset

An indispensable guide that shows companies how to treat data as a strategic asset Organizations set their business strategy and direction based on information that is available to executives. The Data Asset provides guidance for not only building the business case for data quality and data governance, but also for developing methodologies and processes that will enable your organization to better treat its data as a strategic asset. Part of Wiley's SAS Business Series, this book looks at Business Case Building; Maturity Model and Organization Capabilities; 7-Step Programmatic Approach for Success; and Technologies Required for Effective Data Quality and Data Governance and, within these areas, covers * Risk mitigation* Cost control* Revenue optimization* Undisciplined and reactive organizations* Proactive organizations* Analysis, improvement, and control technology Whether you're a business manager or an IT professional, The Data Asset reveals the methodology and technology needed to approach successful data quality and data governance initiatives on an enterprise scale.

ISBN 0470462264   Volumes 1 ISBN13 9780470462263 (What's this?)   Weight (grammes) 434 Publisher John Wiley and Sons Ltd   Published in Chichester Imprint John Wiley & Sons Ltd   Series ISSN 24 Format Hardback   Series title Wiley and SAS Business Series Publication date 10 Jul 2009   Height (mm) 236 Library of Congress 2009010884   Width (mm) 162 DEWEY 658.4038   Spine width (mm) 23 DEWEY edition DC22   Academic level Professional / Scholarly Pages 220

Ch. 1		Making the case for better data		3
Ch. 2		Risk mitigation : how quality data keeps your company out of trouble		19
Ch. 3		Controlling costs with accurate and reliable data		31
Ch. 4		Optimizing revenue with quality data		47
Ch. 5		Governing your data		63
Ch. 6		Undisciplined organizations : disasters waiting to happen		77
Ch. 7		Reactive organizations : trying to get beyond crisis mode		87
Ch. 8		Proactive organizations : reducing risk, avoiding uncertainty		97
Ch. 9		Governed organizations : trust in data pays multiple benefits		111
Ch. 10		The quality culture		121
Ch. 11		People		129
Ch. 12		Processes		143
Ch. 13		Undisciplined organizations : discovering the value of data quality tools		165
Ch. 14		Reactive organizations : choose the technology that gets the most from your applications		181
Ch. 15		Proactive organizations : bridging the chasm and becoming proactive		191
Ch. 16		Governed organizations moving beyond data to business process automation		201
		Glossary		209
		Index		213

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