The Designer

This book offers a single-authored exploration of the last fifty years of design, with some contributions from international scholars. It includes a powerful human interest element, as the author recounts her own compelling experiences in the industry. It revisits age-old design techniques under the light of new technological advances.Design is one of the most fast-paced fields in the art world, as professionals, students and teachers must reckon with new technologies before the older versions have much time to collect dust. In "The Designer", Rosemary Sassoon surveys fifty years of change in the world of design, evaluating the skills that have been lost, how new techniques affect everyday work, and how training methods prepare students for employment. This indispensable volume reveals how design is both an art and a skill - one with a rich past and momentous relevance for the future.Along the way, Sassoon traces the fascinating trajectory of her career, from its beginning at art school and an early apprenticeship, to her work as an established professional, with advice for designers at every stage of their own development. Weaving together biography and career advice, theory and practice, "The Designer" provides a unique history of the art form and looks ahead to an age of ever-changing attitudes to drawing, aesthetics and artistic practice.

ISBN 1841501956   Pages 144 ISBN13 9781841501956 (What's this?)   Volumes 1 Publisher Intellect Books   Weight (grammes) 272 Imprint Intellect Books   Published in Bristol Format Paperback   Series title Intellect Books - Play Text Publication date 01 Sep 2008   Height (mm) 230 Library of Congress NC998.4   Width (mm) 174 DEWEY 745.409045   Spine width (mm) 10 DEWEY edition DC22   Academic level General, Undergraduate, Postgraduate

Pt. 1		Discussion		5
		Introduction
Ch. 1		Changing attitudes, images and terminology		6
Ch. 2		The neglect of drawing		15
Ch. 3		Changes in the training of designers		24
Pt. 2		Wider perspectives		37
		Introduction
Ch. 4		Design education in the last fifty years: a personal perspective by Jorge Frascara		40
Ch. 5		Musings about design by Sharon Helmer Poggenpohl		51
Ch. 6		Reflections on design education in Western Australia during the last quarter of the twentieth century and beyond by Paul Green-Armytage		65
Ch. 7		Oven-ready for employment? by Neil Barnett and Darren Raven		79
Pt. 3		By accident or design		99
		Introduction
Ch. 8		Setting out		100
Ch. 9		Starting real life		105
Ch. 10		Packaging design		117
Ch. 11		Branching out		126
Ch. 12		Writing, teaching, research and typefaces		133
		Index

"Designer: Half a Century of Change in Image, Training, and Techniques is an engaging and thoughtful collection, assembling personal memories and considered reflections from a variety of designers, design educators and theorists, enabling us to better understand the last half century of design."--Aidan Rowe, www.adm.heacademy.ac.uk "A book that challenges many preconceptions and can be quite critical, [...] but which recognises the pluses as well as the minuses of the current state of education and comes up along the way with many positive suggestions." - Design Arts Magazine "The broad explanation of traditional values and the fascination about a life time of work as a designer." - Astrid Boeger, Academici "[...]very enlightening. The book offers an interesting overview on traditional values, new ways of working and different teaching methods." - Form: The Making of Design Magazine "The book provides stimulus for thinking about the current context in which design practically operates and the learning goals that support a challenging and productive life in design." - Visible Language

 Be the first to write a customer review