The Dynamics of Fashion

This text provides the foundation for a wide range of careers in the fashion business. Incorporating the experience of the author and her earlier editions of Dynamics of Fashion, this book covers product development, home fashions, retailing strategies, and examines how communication trends and technological advances impact the fashion world.New to this Edition-- New chapter on the history of fashion, focusing on the evolution of the apparel industry from the Industrial Revolution to the present and profiling influential designers from the 1900s to the 21st century-- Substantial updating and addition of new theories, applications, and practices-- All new photos and illustrations in color-- Updated and new Fashion Focus and Then and Now features. The Fashion Focus sections highlight pertinent people, organizations, and companies. Then and Now elements discuss past fashion influences in relation to today's style-setting individuals and productsOther Features-- Trade Talk, For Review, and For Discussion activities promote student learning -- Exploring Careers assignments discuss available fashion-related careers-- Updated and expanded glossary of industry terms, and a list of Internet resources help prepare readers for their roles in the fashion business-- Instructor's Guide includes options for organizing the curriculum and general suggestions for teaching the course, as well as supplementary assignments, test banks, and a final examination-- PowerPoint(r) Presentation includes more than 400 slides that illustrate key concepts from the book and provide the basis for classroom lectures and discussions for each chapter; compatible with PC and MAC platforms

ISBN 1563676869   Pages 640 ISBN13 9781563676864 (What's this?)   Volumes 1 Publisher A & C Black Publishers Ltd   Weight (grammes) 2742 Imprint Fairchild Books   Published in New York Format Hardback   Height (mm) 305 Publication date 07 Aug 2008   Width (mm) 229 Library of Congress TT496   Spine width (mm) 38 DEWEY 338.47687   Academic level Undergraduate, Professional / Scholarly DEWEY edition DC22

		List of Features
Unit 1		The Changing World of Fashion		2
1		A Century of Fashion		4
2		The Nature of Fashion		38
3		The Environment of Fashion		66
4		The Movement of Fashion		90
5		The Business of Fashion		118
Unit 2		The Primary Level: The Materials of Fashion		140
6		Textiles: Fibers and Fabrics		142
7		Leather and Fur		172
Unit 3		The Secondary Level: The Producers of Apparel		198
8		Product Development		200
9		Women's Apparel		230
10		Men's Apparel		256
11		Children's and Teens' Apparel		282
Unit 4		The Secondary Level: The Other Producers		306
12		Innerwear, Bodywear, and Legwear		308
13		Accessories		334
14		Cosmetics and Fragrances		368
15		Home Fashions		400
Unit 5		The Retail Level: The Markets for Fashion		428
16		Global Fashion Markets		430
17		Global Sourcing and Merchandising		460
18		Fashion Retailing		482
19		Policies and Strategies in Fashion Retailing		508
Unit 6		The Auxiliary Level: Supporting Services		530
20		Fashion Auxiliary Services		532
		More...

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