Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and nonmajors alike. This new edition embraces the digital age and brings students up-to-date on the latest developments in mass communication, including iPods, blogs, broadband TV channels, user-generated content such as YouTube, social networking sites, and Web 2.0.
| ISBN | 0073348503 | | Pages | 457 | | ISBN13 | 9780073348506
(What's this?) | | Volumes | 1 | | Publisher | McGraw-Hill Education - Europe | | Weight (grammes) | 1088 | | Imprint | McGraw Hill Higher Education | | Published in | London | | Format | Multimedia Item | | Previous ISBN | 9780073268705 | | Publication date | 01 Mar 2008 | | Height (mm) | 276 | | Library of Congress | 2007051525 | | Width (mm) | 218 | | DEWEY | 302.23 | | Spine width (mm) | 17 | | DEWEY edition | DC21 | | Academic level | General |
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Part I: The Nature and History of Mass Communication Chapter 1: Communication: Mass and Other Forms Chapter 2: Perspectives on Mass Communication Chapter 3: Historical and Cultural Context Part II: Media Chapter 4: Newspapers Chapter 5: Magazines Chapter 6: Books Chapter 7: Radio Chapter 8: Sound Recording Chapter 9: Motion Pictures Chapter 10: Broadcast Television Chapter 11: Cable, Satellite and Internet Television Chapter 12: The Internet and the World Wide Web Part III: Specific Media Professions Chapter 13: New Gathering and Reporting Chapter 14: Public Relations Chapter 15: Advertising Part IV: Regulation of the Mass Media Chapter 16: Formal Controls: Laws, Rules, Regulations Chapter 17: Ethics and Other Informal Controls Part V: Impact of the Media Chapter 18: The Global Village: International and Comparative Media Systems Chapter 19: Social Effects of Mass Communication Glossary Index
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