The Employer Brand

Levels of 'employer brand awareness' are rising fast across Europe, North America and Asia-Pacific, as leading companies realise that skilled, motivated employees are as vital to their commercial success as profitable customers and apply the principles of branding to their own organization. Starting with a review of the pressures which have generated current interest in employer branding, this definitive book goes on to look at the historical roots of brand management and the practical steps necessary to achieve employer brand management success - including the business case, research, positioning, implementation, management and measurement. Case studies of big-name employer brand stories include Tesco, Wal-Mart, British Airways and Pret a Manger.

"...not just an eloquent brand management...text but one of the wisest management books in the past five years." (Independent on Sunday, 20th November 2005) "...the authors offer an intellectual framework, a fresh focus and a stimulating guide...an impressive wake-up call..." (People Management, 10th November 2005) "...packed with insight and alarming statistics, it will also prove a great tool for any HR professional..." (Strategic HR Review, 1st November 2005) "...useful for HR professionals, managers...and graduates seeking guidance on the kind of company to work for." (The Marketer (CIM), Jan 06) "...provides inspirational insights into the rationale for employer brand management." (Personnel Today, 17th Jan 06) "...easy to read ... very useful ... contains great case studies and useful tips on how to build coherent brand framework ..." (Personnel Today, April 2006) "...interesting insights..." (Chartered Institute of Personnel and Development, June 2006)

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