Blackwell UK
The Forgotten Half of Change
Achieving Greater Creativity Through Changes in Perception
ISBN: 9781419502750
Format: Hardback
Publisher: Kaplan AEC Education
Edition: illustrated edition
What is the forgotten half of change? Luc de Brabandere, Europe's bestselling author on business innovation, says that it is the necessity for an individual or organization to change their perception of reality before they can change the physical reality itself. More
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What is the forgotten half of change? Luc de Brabandere, Europe's bestselling author on business innovation, says that it is the necessity for an individual or organization to change their perception of reality before they can change the physical reality itself. No longer can a single "big idea" carry a company forward in the global marketplace, says de Brabandere. Discovering and sustaining creativity is one of the most pressing needs for corporations in the world today. However, true innovation can only be had if an organization is willing to break the rules that have locked it into a way of thinking.
