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The Rise of Elderly Consumers in Asia
Yuwa Hedrick-Wong, MasterCard
ISBN: 9780470822074
Format: Paperback
Publisher:John Wiley & Sons (Asia) Pte Ltd
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The stereotype of the elderly is one of timid and slow moving old people, not interested in new lifestyle trends and technologies. It is wrong, and nowhere more so than in Asia where the elderly populations are often among the best endowed with financial assets. This book deals with the rise of the elderly consumers in Asia.
""The Glittering Silver Market" describes in much clarity, the history, experiences and expectations of consumers in this category. As a consumer banker in Asia Pacific, I found the research and forecast related to "silver" consumers in China, Hong Kong and Taiwan particularly interesting. It is an excellent piece of work for the business as well as the leisure reader." - Dicky Yip, OBE, Executive Vice President, Bank of Communications, General Manager, HSBC. "Dr. Yuwa Hedrick-Wong has put his finger on a major consumer trend in Asia: the rise of the elderly consumer market. Through Concise statistics, insightful observations and illuminating anecdotes, he has skillfully weaved a powerful and convincing story on the rise of the silver market in the major Asian Countries. It is a book that researchers, businessmen, financial analysts and public policy makers should read to derive deep insights on the enormous future impact of elderly consumer spending in Asia." - Professor Tan Kong Yan, Director, Asia Research Center, Nanyang Technological University, Former Chief Economist, Ministry of Trade and Industry Government of Singapore. ""The Glittering Silver Market" provides a detailed analysis of the financial powers of elderly populations in Asia and its enormous potential. Supported by excellent demographic and economic data, this book offers a fascinating insight on how to tap into this growing consumer market and the exciting new business opportunities it can offer for the future. A must-read for all marketers." - Sam Moon, Managing Director & CEO, DNM Strategies. "Many observers are beginning to worry about the huge demographic changes unfolding in Asia mean for them. Dr. Hedrick-Wong's book is thus timely, one that general readers as much as policy makers and businessmen watching trends will find helpful. He succinctly provides the reader with analyses of population trends in key countries together with projections which are particularly useful." - Manu Bhaskaran, Partner/Head, Economic Research, Centennial Group.
| ISBN | 0470822074 | | Pages | 176 | | ISBN13 | 9780470822074
(What's this?) | | Volumes | 1 | | Publisher | John Wiley & Sons (Asia) Pte Ltd | | Weight (grammes) | 292 | | Imprint | John Wiley & Sons (Asia) Pte Ltd | | Published in | Singapore | | Format | Paperback | | Series title | Mastercard Worldwide | | Publication date | 14 Nov 2006 | | Height (mm) | 209 | | Library of Congress | HF | | Width (mm) | 146 | | DEWEY | 658.800846095 | | Spine width (mm) | 12 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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| Ch. 1 | | Rise of the silver aristocracy in Asia | | 1 | | Ch. 2 | | Affluent Asia : the super-ageing society of Japan | | 31 | | Ch. 3 | | Affluent Asia-Pacific : Australia, Korea, Taiwan, Hong Kong and Singapore | | 59 | | Ch. 4 | | Emerging Asia : China | | 89 | | Ch. 5 | | Emerging Asia : Malaysia, Thailand, Philippines and India | | 115 | | Ch. 6 | | The glittering silver market | | 139 |
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