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Based on the The NY Times bestseller and Winner of the Gerald Loeb Award (Best Business Book of the Year), The Long Tail from SmarterComics is the Graphic version of the most important business book since The Tipping Point. Anderson shows how the future of commerce and culture isn't in the high-volume head of a traditional demand curve, but in what used to be regarded as misses--the endlessly long tail of that same curve.
| ISBN | 1610660064 | | DEWEY edition | DC22 | | ISBN13 | 9781610660068
(What's this?) | | Pages | 80 | | Publisher | American Bar Association | | Weight (grammes) | 183 | | Imprint | American Bar Association | | Published in | Chicago | | Format | Paperback | | Height (mm) | 251 | | Publication date | 01 Jun 2011 | | Width (mm) | 191 | | Illustrator | Shane Clester | | Spine width (mm) | 6 | | DEWEY | 330.1 | | Academic level | General |
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"An informative comic adaptation of Wired editor-in-chief Anderson's bestselling book on how technological innovation has allowed niche audiences to become more profitable for businesses to sell to. Illustrated in b&w by Clester, the book's visuals help the reader to immediately understand Anderson's arguments. Beginning with an examination of how, up until recently, media producers focused only on creating profitable "hits," Anderson explains how the Internet and digital technology have changed the dynamics of markets and consumers, with the Web making a staggering number of choices available to consumers while allowing smaller market producers of goods to reach new audiences. Although the book offers little in the way of advice or step-by-step guides, it is useful in encouraging readers to visualize Anderson's by-now gospel observations. However, it's not entirely clear how many readers are really interested in learning about Anderson's arguments by having them presented in an abridg  Be the first to write a customer review
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