The Search

This updated edition in paperback of the bestselling and critically acclaimed book on the rise of Google and the 'search industry" contains a major new Afterword from John Battelle. The rise of Google is one of the most amazing stories of our time. Google's enormous impact straddles the worlds of technology, marketing, finance, media, culture, dating, job hunting, and just about every other sphere of human interest. And no one is better qualified to explain this entire phenomenon than John Battelle, the acclaimed Silicon Valley journalist who co-founded "Wired" and founded "The Industry Standard". Much more than just a business book, this explains how the search industry is changing the way we live in profound and unpredictable ways. "The Search" contains exclusive interviews with some of the biggest names at the top companies including Google founders Larry Page and Sergey Brin. Google is the No. 1 search engine and is now a recognised word in its own right - they receive over 200 million search requests every day and it is estimated that over 80 per cent of webusers turn to Google first.

ISBN 1857883624   DEWEY edition DC22 ISBN13 9781857883626 (What's this?)   Pages 336 Publisher Nicholas Brealey Publishing   Published in London Imprint Nicholas Brealey Publishing   Previous ISBN 9781857883619 Format Paperback   Height (mm) 216 Publication date 14 Sep 2006   Width (mm) 135 DEWEY 303.4833   Academic level General

"The Search is a fascinating story of the original and rapid rise of Google and the industry it leads..At once exhilarating and frightening." Sir Arthur C. Clarke, Times Higher Education Supplement "A highly readable account of Google's astonishing rise"The Economist "A compelling glimpse of the search industry's early years.....Full of colour from first-hand interviews, it helps answer the basic question: How did Google jump so far ahead in this seemingly obvious bonanza of a market?" Business Week "A brilliant business book. All searchers should read it." Walter Isaacson, CEO of the Aspen Institute; former editor of Time"

 Be the first to write a customer review