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ISBN: 9780767904339 - The Second Coming of Steve Jobs
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The Second Coming of Steve Jobs

Alan Deutschman

ISBN: 9780767904339
Format: Paperback
Publisher:Broadway Books (A Division of Bantam Doubleday Dell Publishing Group Inc)
Edition: 1st trade pbk. ed


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From the acclaimed Vanity Fair and GQ journalist - an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple's future survival in today's roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.

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When Steve Jobs became the acting CEO of Apple Computers, it was hemorrhaging more than a billion dollars a year. His return after twelve years of exile to the company he cofounded completely revitalized Apple. With the revolutionary success of the iMac, it turned a profit of more than six hundred million dollars - one of the biggest turnarounds in business history. Based on interviews with scores of people - rivals, colleagues, friends - who have worked with Jobs over the years, The Second Coming of Steve Jobs presents the most revealing portrait yet of this extraordinarily complex man - How and why he almost gave up on his career; the details of his negotiations with Disney's Jeffrey Katzenberg and Michael Eisner, and the culture clash between Silicon Valley and Hollywood; his methods of leadership, management, creativity and innovation; his friendship and rivalry with Bill Gates - and much more. Now, as Jobs prepares to conquer Hollywood with his enormously successful animation film studio, Pixar, Alan Deutschman brings readers one of the most talked-about business biographies of modern times.
 
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