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Explores the changing relationship between those who design new products and processes and those who develop business strategies. This collection of provocative essays is based on a 1987 conference held at the Aston Business School that brought together scholars from the United States and Europe. Discusses the implications for organizations of a new level of communication between creative and managerial personnel. The contributions approach this emerging trend from a variety of perspectives with respect to technological innovation, but with a common interest in strategic management.
| ISBN | 0471934658 | | Pages | 414 | | ISBN13 | 9780471934653
(What's this?) | | Volumes | 1 | | Publisher | John Wiley and Sons Ltd | | Weight (grammes) | 600 | | Imprint | John Wiley & Sons Ltd | | Published in | Chichester | | Format | Hardback | | Height (mm) | 228 | | Publication date | 24 Jul 1992 | | Width (mm) | 152 | | Library of Congress | 89070548 | | Spine width (mm) | 23 | | DEWEY | 658.5 | | Academic level | Undergraduate, Postgraduate | | DEWEY edition | DC12A | |
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Introduction - defining the field of technology and strategy; strategies in context; structures, boundaries and alliances; crisis, learning and adaptation.
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