The Unofficial Guide to Marketing Your Small Business

From the author of the successful The Unofficial Guide to Marketing Your Small Business, this handy guide provides detailed information on low-budget, high-impact marketing techniques that produce near-immediate results. Small businesses need a quick return on their marketing investments, and this book shows the best ways to achieve it. Small business expert Marcia Layton Turner puts her wealth of business knowledge to work for business owners who need results now. The Unofficial Guide to Marketing Your Small Business provides comprehensive, straightforward coverage of everything small and large businesses need to know about the vital basics of effective marketing. Marcia Layton Turner (Rochester, NY) is the founder of her own marketing consulting firm and a small business expert who has been profiled or quoted in such publications as Money, Entrepreneur, and USA Weekend. She is also the author of The Unofficial Guide to Starting a Small Business (0-7645-7285-7), from Wiley.

ISBN 0471799076   Pages 312 ISBN13 9780471799078 (What's this?)   Volumes 1 Publisher John Wiley and Sons Ltd   Weight (grammes) 302 Imprint John Wiley & Sons Inc   Published in New York Format Paperback   Series title Unofficial Guides Publication date 06 Oct 2006   Height (mm) 209 Library of Congress HF   Width (mm) 135 DEWEY 658.8   Spine width (mm) 17 DEWEY edition DC22   Academic level Professional / Scholarly

1		Zeroing in on your customer		3
2		Why customers buy		15
3		Know your enemies		27
4		Positioning		43
5		Goal setting		51
6		Your marketing plan		61
7		Public relations		81
8		Networking		97
9		Public speaking		113
10		Online marketing		131
11		Printed pieces		149
12		Sales promotion opportunities		167
13		In-person marketing		185
14		Telemarketing		195
15		Branding		211
16		Advertising		225
17		Choices, choices		245
18		Evaluating what's working and what's not		257
19		Reuse, recycle, repurpose		267

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