Blackwell UK
Transnational Management
Text, Cases and Readings in Cross-border Management
Christopher A. Bartlett, Sumantra Ghoshal, Paul W. Beamish
ISBN: 9780071259156
Format: Paperback
Publisher: McGraw-Hill Education - Europe
Edition: 5th Revised edition
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Focuses on the management challenges associated with strategies and managing the operations of companies whose activities stretch across national boundaries. This book provides a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the environment in which it operates. More
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"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework of the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skilfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.
