Transnational Management

"Transnational Management" focuses on the management challenges associated with developing strategies and managing the operations of companies whose activities stretch across national boundaries. The purpose of this book is to provide a conceptual framework showing the interplay between the multinational corporation, the countries in which it does business, and the competitive environment in which it operates. Through text narrative, cases, and readings, the authors skillfully examine the development of strategy, organizational capabilities, and management challenges for operating in the global economy.

ISBN 007813711X   Pages 800 ISBN13 9780078137112 (What's this?)   Weight (grammes) 1320 Publisher McGraw-Hill Education - Europe   Published in London Imprint McGraw Hill Higher Education   Height (mm) 238 Format Hardback   Width (mm) 190 Publication date 01 Apr 2010   Spine width (mm) 38 DEWEY 658.049   Academic level Further/Higher education DEWEY edition DC22

Part 1 The Strategic Imperatives Chapter 1 Expanding Abroad: Motivations, Means, and Mentalities Case 1-1 Lincoln Electric Case 1-2 Jollibee Foods Corporation (A): International Expansion Case 1-3 Acer, Inc.: Taiwan's Rampaging Dragon Case 1-4 Research in Motion: Managing Explosive Growth Reading 1-1 The Tortuous Evolution of the Multinational Corporation Reading 1-2 Distance Still Matters: The Hard Reality of Global Expansion Reading 1-3 When You Shouldn't Go Global Chapter 2 Understanding the International Context: Responding to Conflicting Environmental Forces Case 2-1 Global Wine Wars 2009: New World versus Old Case 2-2 The Globalization of CEMEX Case 2-3 Mattel and the Toy Recalls (A) Reading 2-1 Culture and Organization Reading 2-2 Clusters and the New Economics of Competition Chapter 3 Developing Transnational Strategies: Building Layers of Competitive Advantage Case 3-1 Marketing the "$100 Laptop" (A) Case 3-2 Global Branding of Stella Artois Case 3-3 GE's Imagination Breakthrough: The Evo Project Reading 3-1 Managing Differences: The Central Challenge of Global Strategy Reading 3-2 How Local Companies Keep Multinationals at Bay Reading 3-3 Regional Strategies for Global Leadership Part 2: The Organizational Challenge Chapter 4 Developing a Transnational Organization: Managing Integration, Responsiveness, and Flexibility Case 4-1 Philips versus Matsushita: Competing Strategic and Organizational Choices Case 4-2 ECCO A/S - Global Value Chain Management Case 4-3 World Vision International's AIDS Initiative: Challenging a Global Partnership Reading 4-1 Managing Multicultural Teams Reading 4-2 Managing Executive Attention in the Global Company Reading 4-3 Matrix Management: Not a Structure, a Frame of Mind Chapter 5 Creating Worldwide Innovation and Learning: Exploiting Cross Border Knowledge Management Case 5-1 Siemens AG: Global Development Strategy Case 5-2 P&G Japan: The SK-II Globalization Project Case 5-3 McKinsey & Company: Managing Knowledge and Learning Reading 5-1 Building Effective R&D Capabilities Abroad Reading 5-2 Connect and Develop: Inside Procter & Gamble's New Model for Innovation Reading 5-3 Finding, Forming, and Performing: Creating Networks for Discontinuous Innovation Chapter 6 Engaging in Cross-Border Collaboration: Managing across Corporate Boundaries Case 6-1 Nora-Sakari: A Proposed JV in Malaysia (Revised) Case 6-2 Mahindra and Mahindra Ltd.--Farm Equipment Sector: Acquisition of Jiangling Tractor Company Case 6-3 Eli Lilly in India: Rethinking the Joint Venture Strategy Reading 6-1 The Design and Management of International Joint Ventures Reading 6-2 Collaborate with Your Competitors - and Win Part 3: The Managerial Implications Chapter 7 Implementing the Strategy: Building Multidimensional Capabilities Case 7-1 ING Insurance in Asia/Pacific Case 7-2 BRL Hardy: Globalizing an Australian Wine Company Case 7-3 Silvio Napoli at Schindler India (A) Reading 7-1 Local Memoirs of a Global Manager Reading 7-2 Tap Your Subsidiaries for Global Reach Chapter 8 The Future of the Transnational: An Evolving Global Role Case 8-1 Hitting the Wall: Nike and International Labor Practices Case 8-2 IKEA's Global Sourcing Challenge: Indian Rugs and Child Labor(A) Case 8-3 Killer Coke: Campaign Against Coca-Cola Case 8-4 Genzyme's CSR Dilemma: How to Play its HAND Reading 8-1 Values in Tension: Ethics Away From Home Reading 8-2 Serving the World's Poor, Profitably

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