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ISBN: 9780844258317 - Understanding Mass Media
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Understanding Mass Media

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William Jawitz, McGraw-Hill

ISBN: 9780844258317
Format: Hardback
Publisher:NTC Publishing Group,U.S.
Edition: student ed of 5th revised ed


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Stresses the importance of being media literate in the modern media-driven society. Containing many readings, illustrations, and activities, this book ranges from the basics of communication to the sophisticated techniques of the media-based industries. It aims to make exploring the world of mass communication challenging for high school students.

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"Understanding Mass Media" stresses the importance of being media literate in today's media-driven society. This unique text makes exploring the world of mass communication challenging for high school students. Complete with thought-provoking readings, illustrations, and activities, "Understanding Mass Media" ranges from the basics of communication to the sophisticated techniques of the media-based industries.
 
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