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Written by two of the field's most eminent experts, this exciting new introduction to mass media makes connections between communication research and the reality of the media industry. Understanding Media in the Digital Age shows readers how to navigate the world of traditional and new media while fostering an understanding of mass communication theory, history, active research findings, and professional experience.
| ISBN | 0205595820 | | Pages | 464 | | ISBN13 | 9780205595822
(What's this?) | | Volumes | 1 | | Publisher | Pearson Education (US) | | Weight (grammes) | 876 | | Imprint | Pearson | | Published in | Old Tappan | | Format | Paperback | | Height (mm) | 279 | | Publication date | 02 Sep 2009 | | Width (mm) | 216 | | DEWEY | 004.6 | | Spine width (mm) | 23 | | DEWEY edition | DC22 | | Academic level | Professional / Scholarly |
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Part 1: Connections for Communication Chapter 1: Understanding Communication Concepts in the Internet Age Studying Media Strategically The Interpersonal Communication Process The "Mass" Communication Process Comparing Face-to-Face and Mass Communication Chapter 2: Navigating Change: The Rise of Digital and Global Media The Dawn of the Digital Age The Spread of Global Media Part 2: Publishing Chapter 3: Books: The First and Most Respected Mass Medium The Importance of Books as a Mass Medium Where did Books Come From? The Digital Future of Books: The Fourth Transition Between the Past and the Future: Book Publishing Today Chapter 4: Newspapers and News Media: Delivering Information to Society The Importance of Newspapers as a News Medium Newspapers: The First Medium for the Mass Society Trends that Shaped Today's Newspapers The Newspaper as a Contemporary Medium The Future of the Newspaper Chapter 5: Magazines: Voices for Many Interests Distinguishing Magazines from Other Media The History of Magazines The Magazine Industry Today The Future of Magazines Magazines and the Digital Revolution Part 3: Electronic and Visual Media Chapter 6: Motion Pictures: The Great Entertainer The Development of Movie Technology The Movies Become a Medium Film as a Contemporary Medium The Movie Industry The Movie Audience Chapter 7: Radio: The Resilient Medium The Development of Radio Technology Radio Becomes a Mass Medium The Golden Age of Radio The Challenge of Television Radio as a Contemporary Medium Chapter 8: Television: The Most Influential Medium Cultural Influence of Television The Birth of Television The Period of Rapid Adoption Alternative to Broadcast Television The VCR and DVD Television as a Contemporary Medium Part 4: Media Audiences, Services and Support Chapter 9: News, Journalism, and Public Affairs News: The Information Function of the Press Encoding Strategies: Packaging the News Journalistic Styles Social and Cultural Influences on the News Social and Cultural Functions of the News Chapter 10: Popular Culture: Entertainment, Sports, and Music The Nature and Importance of Popular Culture Popular Culture as Entertainment Entertainment Media and Popular Culture Chapter 11: Advertising: Using Media in the Marketplace Advertising in America: A Brief History The Contemporary Advertising Industry Advertising as Persuasive Communication The Role of Advertising Research Criticism and Control of Advertising Chapter 12: Public Relations: Influencing Beliefs, Attitudes, and Actions The Development of Public Relations Public Relations Settings and Activities Public Relations and the Media Lobbying as Public Relations Public Relations as an Emerging Profession The Future of the Field Part 5: Media Issues and Influences Chapter 13: Social Forces: Economics, Technology, and Policy An Interplay of Forces Searching for the Public Interest Denying the Business of Media Enter Media Economics Independence with Controls Political Protections: The Constitutional Framework Linchpins of Communication Law Trial by Media Moral Values: Obscenity and Pornography The Government's Secrets during National Crises Political Constraints: The Agents of Control Chapter 14: Media Effects: The Processes and Influences of Mass Communication Early Views on Media Influences Media Effects Research Begins Beyond the Magic Bullet: Selective and Limited Effects Audiences Use Media Content to Obtain Gratifications Television and Youth Violence Long-Term Influences on Society and Culture Chapter 15: Ethics: Assessing Content and Behavior of the Media Media-wide Ethics Watch New Technology Challenges Dimensions of Ethics for the Media Distinguishing Ethics and Law Growing Concern over Media Ethics Media Criticism and Media Ethics Alternative Approaches to Ethics
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