Untapped

What if someone told you that markets representing billions of pounds were being all but virtually ignored? Markets with tremendous production and distribution potential along with a growing workforce and supplier base? What if you were told these markets were in domestic and international "base-of-the-pyramid" communities - composed of low-to moderate income, consumers in developed and developing countries? Chances are you'd be sceptical. And for good reason. While much has been written in recent years about business opportunities in these underserved markets, little has been available outlining the strategies necessary to turn this business concept into a detailed business model - the practical dos and don'ts every manager needs to know when approaching a new market. Until now.

ISBN 1576753727   Pages 240 ISBN13 9781576753729 (What's this?)   Volumes 1 Publisher Berrett-Koehler   Weight (grammes) 560 Imprint Berrett-Koehler   Published in San Francisco Format Hardback   Height (mm) 241 Publication date 01 Jun 2006   Width (mm) 165 Library of Congress HF5386.U51   Spine width (mm) 23 DEWEY 658.8   Academic level Professional / Scholarly DEWEY edition DC22

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