Why Women Mean Business

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. Why Women Mean Business takes the economic arguments for change to the heart of the corporate world. This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading Why Women Mean Business will be an important first step.

ISBN 0470749504   Pages 390 ISBN13 9780470749500 (What's this?)   Weight (grammes) 412 Publisher John Wiley and Sons Ltd   Published in Chichester Imprint John Wiley & Sons Ltd   Height (mm) 215 Format Paperback   Width (mm) 142 Publication date 25 Sep 2009   Spine width (mm) 26 DEWEY 331.4   Academic level General DEWEY edition DC22

Foreword by Niall FitzGerald KBE. Acknowledgements. About the authors. Chapter One: Womenomics. Chapter Two: Most of the talent. Chapter Three: Much of the market. Chapter Four: Becoming "bilingual", what companies can do. Chapter Five: Seven steps to successful implementation. Chapter Six: Culture counts, what countries can do. Chapter Seven: Figuring out females. Chapter Eight: Tomorrow's talent trends ... today, "women friendly" means "people friendly". Chapter Nine: Conclusion, from better business to a better world? References and Further Reading. Index.

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