Why Women Mean Business

Never before has there been such a confluence of international attention to the economic importance of women and the need for policies to enable them to fulfil their potential. The position of women - as employees, consumers and leaders - is seen as a measure of health, maturity and economic viability. "Why Women Mean Business" takes the economic arguments for change to the heart of the corporate world.This powerful new book analyses the opportunities available to companies that really understand what motivates women in the workplace and the marketplace. Find out how companies that learn to adapt to women will be better able to respond to the challenge of an ageing workforce and the demands of the next generation of knowledge workers. The authors compare policies and approaches in countries around the world, that offer surprising and envious results. The optimisation of women's talents will boost the bottom line. Taking action to achieve this will require sustained courage and conviction from today's corporate leaders. Reading "Why Women Mean Business" will be an important first step.

"Wittenberg-Cox & Maitland have opened new ground (and) added a useful dimension to the debate" Management Today, February 2008) "Offers many fascinating findings on the roles of women today... a highly collaborative book" (People Management, Thursday 7th February 2008) "...a cheering alternative to the traditional whinge about men holding women back in the workplace" (Financial World, February 2008) "step-by-step guide for mangers on how to create growth by valuing the input of both women and men" (theglasshammer.com. Tuesday 5th February 2008) " need Maitland and Wittenberg-Cox to spell out the persistence of "soft" barriers and spur the politicians to demand reforms." (commentisfree.guardian.co.uk) "At least someone is talking sense, and we shouldn't be surprised that it's a woman." (Scotland On Sunday, Monday 11th February 2008) "Why Women Mean Business is an innovative and stimulating book." (Financial Times, Tuesday 26th February 2008) "[The authors] make a convincing case for more women in senior business roles. The case is supported by sound research." (Financial Times, Thursday 28th February 2008) "...offers practical advice, backed up by case studies and statistics." (Director, March 2008) "This powerful new book brings together...the multiplicity of opportunities available to companies that really understand what motivates women..." (The Business Channel Newsletter, March 2008) "Thorough and direct... both a practical and lively a read... clear, authentic, stimulating and sometimes provocative." (Financial Times, Fri 14th March 2008) "...this book lays out the importance of retaining women in senior leadership positions, and the dangers of ignoring half the talent pool." (Harper's Bazaar, April 2008) "The authors have been meticulous in their research, with an impressive collection of up-to-date, relevant case studies and statistics." (Personnel Today, Tuesday 1st April 2008) "Why and how to improve women's place in business leadership". (International Herald Tribune, Friday 4th April 2008) "The book is a comprehensive understanding of the emergence of women as the next economic revolution". (TNT Link newsletter, March 2008) "...an interesting and timely contribution to the debate over women's role and purpose in business...peppered with case studies...a refreshing book..." Edge July/August 2008 "Packed with research studies and examples, the writers make a powerful case for extensive change." The Marketer June 2008 "I would recommend this book to anyone wanting to think strategically about current trends in the economic and employment markets."The Journal May 2008 "...widely researched, with lots of facts...I would say this book is a must-read...provides a new and interesting take on equality issues" (On Target, November 2008)

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