Writing About Business

Drawing upon the experience of some forty of the nation's finest journalists, all alumni of the Knight-Bagehot Fellowship in Economics and Business Journalism at Columbia University, this book is a complete guide to writing about business and economics. Writing About Business begins by demystifying basic concepts of macroeconomics, microeconomics, financial markets, and international economics and trade. Next, it provides practical reporting tips, from how to use statistics to understanding what the government has in its files, from conducting live interviews to using electronic data to generate stories about companies. In closing, the book suggests investigative techniques and strategies for covering specific beats, including personal finance, health care, the environment, labor and workplace issues, media and entertainment businesses, technology, small businesses, and not-for-profit institutions. To many journalists and public relations professionals, business and financial writing can appear fraught with complexity. With its wealth of practical information, Writing About Business helps these writers with the often daunting task of reporting on business and industry.

ISBN 023111835X   Pages 480 ISBN13 9780231118354 (What's this?)   Volumes 1 Publisher Columbia University Press   Weight (grammes) 782 Imprint Columbia University Press   Published in New York Format Paperback   Height (mm) 254 Publication date 24 Oct 2000   Width (mm) 178 Library of Congress 00059656   Spine width (mm) 28 DEWEY 808.06633   Academic level Professional / Scholarly DEWEY edition DC21

		Preface and Acknowledgments
		The Guide by Terri Thompson
		Writing About Business and the Economy by Chris Welles
1		How Economic Systems Work by Barbara Presley Noble		3
2		The Political Economy of Government and Business by S. L. Bachman		13
3		Government Regulation and the Regulators by John J. Oslund		25
4		Economic Indicators by John C. Finotti		34
5		Demystifying the Federal Reserve by David M. Wessel		41
6		Economics of the Firm by Vincent Chikwendu Nwanma		55
7		Business Management: Organization of the Firm by Scott Aiken		63
8		Sales and Marketing by Charles Butler		72
9		Accounting Principles and Practices by Ovid S. Abrams		79
10		How to Read Financial Statements by Susan Scherreik		98
11		Covering Business in Your Town by Jacalyn DePasquale Carfagno		106
12		Where Wall Street Meets Main Street by Patrick McGeehan		112
13		The Stock Market by Sharon R. King		119
14		The Bond Market by John J. Doran		128
15		Derivatives and Other Exotic Securities by William Glasgall		139
16		Hedge Funds by Jaye Robinson Scholl		147
17		Trade and Global Economics by Stephen H. Dunphy		156
18		International Business by Dave Lindorff		163
19		Global Financial Markets by Andrew Leckey		173
20		Covering the World Bank by Paul Sweeney		180
		More...

It is a veritable encyclopaedia, offering not only crisp summaries of major fields of economics, finance, and business, but also advice on how journalists can find their way around those fields. Columbia Journalism Review

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