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In the best-selling first edition of this book, Ravi Kalakota and Marcia Robinson offered breakthrough guidance for establishing successful e-Business infrastructures. Now, less than two years later, they've thoroughly revamped it to reflect the massive changes that have taken place in the rapidly changing e-Business marketplace -- and to give executives an invaluable roadmap to the next stage of their e-Business transformations. Discover why some companies are achieving extraordinary success with e-Business, while others' e-Business initiatives are collapsing -- and master powerful new techniques for executing on e-Business strategy. Like the best-selling first edition, e-Business: Roadmap for Success is grounded in detailed case studies, and in the authors' extensive experience in implementing enterprise e-business initiatives.
| ISBN | 0201721651 | | Pages | 544 | | ISBN13 | 9780201721652
(What's this?) | | Volumes | 1 | | Publisher | Pearson Education (US) | | Weight (grammes) | 814 | | Imprint | Addison-Wesley Educational Publishers Inc | | Published in | New Jersey | | Format | Paperback | | Series title | Addison-Wesley Information Technology | | Publication date | 01 Dec 2000 | | Previous ISBN | 9780201604801 | | Non-book description | xxiv, 520 p. : | | Height (mm) | 235 | | Writer of foreword | Don Tapscott | | Width (mm) | 187 | | Library of Congress | HF5548.32. | | Spine width (mm) | 25 | | DEWEY | 658.054678 | | Academic level | Tertiary education | | DEWEY edition | DC21 | |
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| | | Foreword | | | | | | Preface | | | | Ch. 1 | | Moving from E-Commerce to E-Business | | 1 | | Ch. 2 | | Spotting E-Business Trends | | 33 | | Ch. 3 | | Digitizing the Business: E-Business Patterns | | 67 | | Ch. 4 | | Thinking E-Business Design: More than Technology | | 105 | | Ch. 5 | | Constructing the E-Business Architecture: Enterprise Apps | | 139 | | Ch. 6 | | Integrating Processes to Build Relationships: Customer Relationship Management | | 169 | | Ch. 7 | | Transforming Customer Contact into Revenue: Selling-Chain Management | | 203 | | Ch. 8 | | Building the E-Business Backbone: Enterprise Resources Planning | | 239 | | Ch. 9 | | Implementing Supply Chain Management and E-Fulfillment | | 271 | | Ch. 10 | | Demystifying E-Procurement: Buy-Side, Sell-Side, Net Markets, and Trading Exchanges | | 307 | | Ch. 11 | | Business Intelligence: The Next Generation of Knowledge Management | | 349 | | Ch. 12 | | Developing the E-Business Design: Strategy Formulation | | 385 | | Ch. 13 | | Translating E-Business Strategy into Action: E-Blueprint Formulation | | 423 | | Ch. 14 | | Mobilizing the Organization: Tactical Execution | | 461 | | | | Endnotes | | 497 | | | | Index | | 505 |
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