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Text and Cases
Paul Phillips
ISBN: 9780077098377
Format: Paperback
Publisher:McGraw-Hill Education - Europe
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Contextualises and clarifies e-business issues and discusses and illustrates strategic considerations and their operational application. This book covers various topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation.
This book aims to contextualise and clarify major e-business issues, and discuss and illustrate strategic considerations and their operational application. Covering key topics in e-business strategy from external environmental drivers and cyber rules to internal organizational issues and risk management and valuation, the text provides a solid conceptual foundation that allows students to understand this important and developing field. Up-to-date and current, the book assesses the impact of the dot.com crash and looks to the future of e-business, illustrating the issues and ideas with well-chosen examples, articles and cases featuring a variety of e-commerce operations and organizations.
| ISBN | 0077098374 | | Pages | 416 | | ISBN13 | 9780077098377
(What's this?) | | Weight (grammes) | 890 | | Publisher | McGraw-Hill Education - Europe | | Published in | London | | Imprint | McGraw Hill Higher Education | | Height (mm) | 243 | | Format | Paperback | | Width (mm) | 188 | | Publication date | 01 Dec 2002 | | Spine width (mm) | 23 | | DEWEY | 658.054678 | | Academic level | Tertiary education | | DEWEY edition | DC21 | |
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Chapter One: The Internet as a business driver Chapter Two: The Impact of the Internet on business relationships Chapter Three: E-business risk management Chapter Four: Strategic planning for e-businesses organizations Chapter Five: E-business models Chapter Six: E-Organisational dimensions Chapter Seven: Leveraging the Web for marketing Chapter Eight: Financial appraisals of e-business organizations Chapter Nine: Online resources and their deployment Chapter Ten: Virtual Marketspace Chapter Eleven: Cyber Rules and Challenges Chapter Twelve: E-business Strategy-Lessons Learned Twelve detailed International Case studies, and shorter mini-cases cases for class discussion.
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