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Title: The Best Of Branding Best Practices In Corporate Building   

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ISBN: 9780071403290 - The Best of Branding: Best Practices in Corporate Building

The Best of Branding: Best Practices in Corporate Building

James R Gregory
ISBN10: 0071403299  ISBN13: 9780071403290  
Publisher: McGraw-Hill Education - Europe McGraw-Hill Professional
Format: Hardback
Publication date: 01 Dec 2003

Acknowledgments Preface: A word about CoreBrand Introduction Pt. 1 Corporate Brands and the Bottom Line 11 How Corporate Brands Add Value 32 What Is CoreBrand Power? 83 How Corporate Brands Contribute to Financial Performance 19Pt. More

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