Blackwell UK
Failsafe Strategies
Profit and Grow from Risks That Others Avoid
ISBN: 9780131011113
Format: Hardback
Publisher: Pearson Education (US)
Edition: illustrated edition
Today, many companies have become powerfully averse to taking the risks that are essential to long-term success. Dr. Sayan Chatterjee shows how to identity high-risk, high-return opportunities, and then systematically mitigate those risks up front, as you design your initiative. His techniques can help you safety pursue huge opportunities that others pass up - and sustain profit growth far into the future. More
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In the 1990s, in the name of "revolutionary business models," businesses tookon massive risks almost without concern. They were burnt -- badly. Today,many companies have become powerfully averse to taking the risks that areessential to long-term success. Now, there's a whole new way to think aboutrisk: one that liberates you to act, while protecting you against danger. Dr.Sayan Chatterjee shows how to identify high-risk high return opportunities, andthen systematically manage and reduce those risks up front, as you design yourinitiative...not after you operationalize it. Chatterjee draws his decade ofbreakthrough research on business research: work that's been recognized byinstitutions ranging from the Harvard Business School to the London Schoolof Economics. Using his techniques, you can safely pursue opportunities yourcompetitors will walk away from -- and sustain profit growth far into thefuture.
