Blackwell UK
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Low Cost Marketing
ISBN: 9780273604396
Format: Paperback
Publisher: Pearson Professional Education
A guide to effective marketing with no marketing department. It covers: market research; pricing; advertising; and distribution. A working manual and action plan for growth are included. It should provide a good introduction to the fundamentals of marketing.
RRP £15.99
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A guide to effective marketing with no marketing department. It covers: market research; pricing; advertising; and distribution. A working manual and action plan for growth are included. It should provide a good introduction to the fundamentals of marketing.
