Blackwell UK
|
The Strategic Management of Technological Innovation
Ray Loveridge, Martyn Pitt
Loveridge, Ray Pitt, Martyn
ISBN: 9780471934653
Format: Hardback
Publisher: John Wiley and Sons Ltd
Edition: New edition
Bringing together a range of perspectives from Europe, the UK and the USA, this organizational study explores the relationship between the designers of new products and processes, and those whose control over strategic resources helps to shape the creation and direction of new markets.
Bringing together a range of perspectives from Europe, the UK and the USA, this organizational study explores the relationship between the designers of new products and processes, and those whose control over strategic resources helps to shape the creation and direction of new markets.
