Blackwell UK
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Introduction to Media Communications
ISBN: 9780697201249
Format: Paperback
Publisher: McGraw-Hill Education - Europe
Edition: 4th Revised edition
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A comprehensive survey of the history, present condition and future status of mass communication which reflects the growth of personal media as major forces in society. This new edition retains its focus on the close and complex relationship between the mass media and society. More
This comprehensive survey of the history, present condition and future status of mass communication reflects the growth of personal media as major forces in society. This new edition retains its focus on the close and complex relationship between the mass media and society. Features include: "global insight" boxes which appear throughout the text, providing students with insights into transnational and international issues; and a "media effects" chapter which offers comprehensive discussion of the topic. The book is intended for students of journalism, mass communication and speech communication.
