Publisher's Synopsis
There are already thousands of managers who are avid readers of Peter Drucker's books - this major work will establish many more. Innovation and Entrepreneurship deals with 'what, when and why'; with policies and decisions; opportunities and risks,
structures and strategies; staffing, compensation and rewards.
In addition to managers in all types of business, lecturers and students of management and business studies will find this a revealing and exciting work. Highly original in approach, it is nevertheless a practical and illuminating study of a major, but hitherto neglected area, crucial for today's world.
Practical and illuminating
Written by one of the world's leading management gurus
Includes a new preface which relates the book to managers in the '90s.
