Hardback (30 Jun 2006)
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The concept of 'the long tail' refers to the hundreds of products that are not bestsellers, i.e. those products that form a line that tails off down any company's sales graph. This book looks at how the Internet has allowed for a boom in such niche-market products.
| ISBN: | 9781844138500 |
| Publisher: | Random House Business |
| Imprint: | Random House Business |
| Pub date: | 30 Jun 2006 |
| DEWEY: | 658.802 |
| DEWEY edition: | 22 |
| Number of pages: | 238 |
| Weight: | 788g |
| Height: | 241mm |
| Width: | 161mm |
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