BOOKS EBOOKS RARE BOOKS CLASSICAL CDs DVDs PRINTED MUSIC PODCASTS OFFERS

Marketing and Advertising

Back to Business and Economics


  

Marketing and Advertising Books

Refine your search:

 

£24.95
In stock

ISBN: 9780500516720 - Newsjacking Newsjacking
Grant Hunter, Jon Burkhart

ISBN10: 0500516723  ISBN13: 9780500516720
Publisher: Thames & Hudson Ltd
Format: Hardback
Publication date: 15 Apr 2013
Based on the themes and concepts the authors have devised through their research, this title combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. More

£24.99
In stock

ISBN: 9780415519557 - Creativity and Advertising Creativity and Advertising
Andrew McStay

ISBN10: 0415519551  ISBN13: 9780415519557
Publisher: Taylor & Francis Ltd Routledge
Format: Paperback
Publication date: 28 Mar 2013
Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that... More

£21.99
In stock

ISBN: 9780240824116 - Storytelling Across Worlds: Transmedia for Creatives and Producers Storytelling Across Worlds: Transmedia for Creatives and Producers
Tom Dowd, Michael Niederman, Michael Fry, Josef Steiff

ISBN10: 0240824113  ISBN13: 9780240824116
Publisher: Taylor & Francis Ltd Focal Press
Format: Paperback
Publication date: 20 Mar 2013
Don't restrict your creative property to one media channel. Make the essential leap to transmedia! From film to television to games and beyond, Storytelling Across Worlds gives you the tools to weave a narrative universe across multiple platforms... More

£19.95
In stock

ISBN: 9780500290750 - The Stuff You Can't Bottle The Stuff You Can't Bottle
King Adz

ISBN10: 050029075X  ISBN13: 9780500290750
Publisher: Thames & Hudson Ltd
Format: Paperback
Publication date: 04 Mar 2013
In the networked, multimedia era of Internet 2.0, the only way for advertisers and brands to connect with the notoriously difficult youth market is to get involved with the cultures and subcultures that make up their world. In this book... More

£19.99
In stock

ISBN: 9780749468040 - How Cool Brands Stay Hot How Cool Brands Stay Hot
Joeri van den Bergh, Mattias Behrer

ISBN10: 0749468041  ISBN13: 9780749468040
Publisher: Kogan Page Ltd
Edition: 2nd Revised edition
Format: Paperback
Publication date: 03 Mar 2013
Reveals what drives Generation Y and how you can reach them. Based on five years of intensive new research, this title includes insights into the consumer psychology and behaviour of "the Millennials". It provides you with creative ideas on how to... More

£17.99
In stock

ISBN: 9780230342248 - The Edge The Edge
Allen P Adamson

ISBN10: 0230342248  ISBN13: 9780230342248
Publisher: Palgrave Macmillan
Format: Hardback
Publication date: 19 Feb 2013
In The Edge, Allen Adamson examines how leading brands maintain their dominance in the market by looking at the challenges facing the biggest brands today. He reveals the guiding principles employed to ensure the message stays focused... More

£135.00
In stock

ISBN: 9780415888011 - The Routledge Companion to Advertising and Promotional Culture The Routledge Companion to Advertising and Promotional Culture
Matthew P McAllister, Emily West

ISBN10: 0415888018  ISBN13: 9780415888011
Publisher: Taylor & Francis Ltd Routledge
Format: Hardback
Publication date: 18 Feb 2013
The Routledge Companion to Advertising and Promotional Culture provides an essential guide to the key issues, methodologies, concepts, debates, and policies that shape our everyday relationship with advertising. The book contains eight sections... More

£18.99
In stock

ISBN: 9781581159226 - Talk Up Your Book Talk Up Your Book
Patricia L Fry

ISBN10: 1581159226  ISBN13: 9781581159226
Publisher: Skyhorse Publishing Allworth Press,U.S.
Format: Paperback
Publication date: 07 Feb 2013
Shows you how to develop a rapport with your readers, and thus sell more books through effective live presentations, well-attended book signings, successful book festival experiences, and more personalized social media techniques. This title helps... More

£8.99
In stock

ISBN: 9780857501318 - Mad Women Mad Women
Jane Maas

ISBN10: 0857501313  ISBN13: 9780857501318
Publisher: Transworld Publishers Ltd Bantam Books (Transworld Publishers a division of the Random House Group)
Format: Paperback
Publication date: 17 Jan 2013
Was there really that much sex at the office? Were there really three-Martini lunches? Were women really second-class citizens? In this title, the author says the answer to all three questions is unequivocally yes. What was it like to be an... More

£26.50
In stock

ISBN: 9781430246022 - HTML5 Advertising HTML5 Advertising
John Percival

ISBN10: 1430246022  ISBN13: 9781430246022
Publisher: APress
Format: Paperback
Publication date: 16 Jan 2013
Web advertising is changing. What was once a predominantly Flash-based medium is making the switch to HTML5, with the benefit of a plug-in free environment giving a larger audience for ads, and better integration with the page they are featured on. More