Grow

Great businesses naturally have many things in common: superbly designed products and services, knockout customer experiences, sustained excellence at execution, outstanding talent and teamwork, and great leadership. But there's also something else, an X factor that keeps renewing and strengthening great businesses through good times and bad. Based on almost ten years of empirical research involving 50,000 companies, Jim Stengel shows how the world's 50 best businesses - as diverse as Apple, Red Bull, Pampers and Petrobras - have a cause and effect relationship between financial performance and their ability to connect with fundamental human emotions, hopes, values and greater purposes. In this, the next big idea book, Stengel deftly blends timeless truths about human behaviour and values into an action framework, to show us how by embracing what he describes as 'brand ideals', the world's best businesses can achieve incredible growth and drastically improve their performance.

ISBN 0753540665   Pages 336 ISBN13 9780753540664 (What's this?)   Weight (grammes) 360 Publisher Ebury Press   Published in London Imprint Virgin Books   Height (mm) 216 Format Paperback   Width (mm) 135 Publication date 12 Jan 2012   Spine width (mm) 24 DEWEY 650   Academic level Tertiary education, Professional / Scholarly DEWEY edition DC23

"By combining a scientist's rigor with a storyteller's gifts, Jim Stengel has produced a brilliant, must-read book supremely suited to our times." --Arianna Huffington "When you start reading "Grow," you may well feel a little skeptical about the ideal and its bottom-line value. But you'll soon become intrigued - and then utterly convinced. Jim Stengel shares his beliefs and his experience with a generosity bordering on the reckless; and has the hard, clean numbers to bear his teachings out." --Sir Martin Sorrell, CEO, WPP ""Grow" is a tool kit for turning the power of ideals...into competitive advantage and sustainable growth." --Robert A. McDonald, chairman, president, and CEO, Procter & Gamble "A landmark book tailor-made for the times!" --Tom Peters, coauthor of "In Search of Excellence" " ... A new, powerful model for business. ... A must-read ... for all business leaders." --Sheryl Sandberg, COO, Facebook "This breakthrough book, filled wit

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