Just My Type

This is a non-fiction Christmas bestseller. "Just My Type" is not just a font book, but a book of stories. It is: about how Helvetica and Comic Sans took over the world; about why Barack Obama opted for Gotham, while Amy Winehouse found her soul in 30s Art Deco; about the great originators of type, from Baskerville to Zapf, or people like Neville Brody who threw out the rulebook, or Margaret Calvert, who invented the motorway signs that are used from Watford Gap to Abu Dhabi; about the pivotal moment when fonts left the world of Letraset and were loaded onto computers...and typefaces became something we realised we all have an opinion about. As the "Sunday Times" review put it, the book is "a kind of Eats, Shoots and Leaves for letters, revealing the extent to which fonts are not only shaped by but also define the world in which we live".

ISBN 1846683025   DEWEY edition DC22 ISBN13 9781846683022 (What's this?)   Pages 352 Publisher Profile Books Ltd   Published in London Imprint Profile Books Ltd   Previous ISBN 9781846683015 Format Paperback   Height (mm) 198 Publication date 22 Sep 2011   Width (mm) 129 DEWEY 686.224   Academic level General

"'A quirky introduction to fonts... Simon Garfield is careful to tickle as much as he teaches' (Peter Robins, Daily Telegraph) 'Enthralling... fascinating... strikes a great balance between fact and humour. Reading this book may just change your life' (Time Out) 'His book comprises dozens of lovely vignettes, anecdotes that make a potentially dusty subject utterly compelling' (Independent on Sunday)"

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