Publisher's Synopsis
History is full of examples of how the skilful use of language is a fundamental aspect of charismatic leadership. Traditionally, this phenomenon has been studied focusing on oratory skills. This book proposes the multi-faceted construct of textual charisma which entails notions of persuasion as captured in the ancient construct of pistis, i.e. ethos and pathos. Given that scholarly writing about leadership, management and organizations is inevitably a mix of the presentation of empirical truths and value judgements, the ability to engage the reader intellectually and emotionally is necessary for the successful dissemination of disciplinary knowledge and belief claims. This book encapsulates this ability in the notion of charisma. Specifically, it presents and empirically defends a two-dimensional analytic framework conceived of charismatic textual tactics. The framework puts flesh on the bones of the construct and provides guidance for leadership, management and organization studies' authors seeking to present themselves as convincing and engaging writers and will be of value to researchers, academics, and students in the fields of management, organizations, and leadership studies.
