Publisher's Synopsis
This report presents the results of an evaluation designed to assess the effects of countering violent extremism (CVE)-themed social media content used in a campaign to promote tolerance, freedom of speech, and rejection of violence in Indonesia. RAND Corporation researchers studied the effects of the campaign by recruiting a sample of Indonesian youth on Facebook and randomly assigning them to a treatment condition that exposed participants to CVE social media posts or a control condition. This report details the research design and findings and offers recommendations for improving such evaluations in the future. The group Search for Common Ground (SFCG) worked with a market research firm to design content for Facebook, Instagram, and Twitter using two different hashtags developed specifically for the CVE campaign: #AkuTemanmu ("I am your friend") and #CapekGakSih ("Aren't you tired?"). RAND researchers recruited 1,570 participants fro
