Publisher's Synopsis
Marketing & Sales best-selling author of Getting Digital Marketing Right, David Bradley, introduces a strategy process and guiding principles along the way to enable quick and effective decision-making.
This book is a tool to help you transform your business, whether it be a smarter marketing plan or as a way to provide a new customer experience.The Digital Marketing MBA provides a proven solution to business leaders, executives, marketing consultants and marketing professionals alike.
This method works through three phases:
- Market Intelligence
- Strategy Development
- Guided Implementation
Each phase is connected to the next, making one cohesive plan. However, they are divided into two parts each, making it simple to follow and to move along quickly.
The book was written to be a reasonably quick read, planned for 120 pages total. If you focus on the core content, that is precisely where the book is in final form. We don't all have time for 250-page business books. Nonetheless, take note that there are bonus resources available for content that wasn't included in the book, but will support activities throughout.
- "We have no strategy behind what we do and why we do it."
- "We're invested in our marketing, but our leadership doesn't know how to lead it."
- "Our teams are eager to learn, but we don't know where to start. We're stuck."
- "We have no digital asset that can say what to do. We need a system to follow to survive."
- Identify quick wins with information you already have (no expensive data/marketing software needed)
- Conduct research to know exactly what channels and strategies to pursue, and which to avoid
- Understand the processes and technology that support your strategy and business results
- Allocate funding and people for effective execution
- Establish management protocols to ensure ongoing iteration, growth and sustainability of your activities
Get started on developing your own digital marketing strategy today by following the Digital Marketing MBA process.
