Publisher's Synopsis
'Explaining May's Miscalculation' is the definitive guide to the UK's 2017 general election. It uses expert commentary and analyses of hundreds of surveys and focus groups run by Ipsos MORI to make sense of why it was called, why May's gamble back-fired, and how Labour fought back. It explores public perceptions of the candidates and issues, the legacy of the 2016 referendum, the impact of mainstream and social media coverage, the formation of the DUP-Conservative coalition, the internal dynamics within the major parties and the implications for British politics, Brexit and the next election.
