Publisher's Synopsis
An essential best ranked, bestselling guide to franchising. 15 successful international franchisors and franchising experts candidly share their current best-thinking, strategies and insights for finding the right franchise; and starting, building and growing a sustainable, profitable franchise business.
Editors: Andrew Priestley.
Foreword: Stan Friedman
Contributors are successful experienced, franchisors and franchising experts and advisors that include Shireen Smith, Marisa Rauchway, Stephen Maeker, Matthew Frentheway, Darren Taylor, Kim Daly, Paul Mitchell, Brian Holmes, Pieter K de Villiers, Haroon Danis, Tommy Balaam, Robert James and Andrew Priestley.
Topics include: Protecting your IP; understanding franchise documents and agreements; recruiting and onboarding franchisees; assessing franchise opportunities; selling a franchise; creating operating systems for franchises; resilience; sales; customer experience and much more.
This is an extraordinary volume packed with frontline experience, insight and value for anyone wanting to build a successful frachise business.
