Publisher's Synopsis
Marketing hasn't gotten any easier. Don't get frustrated. Get scrappy.This revised edition of the book Publisher's Weekly called "a helpful digital marketing bible" features a new introduction, updates, and tools to help you get scrappy.It's an exciting time to be in marketing: The Internet, social media, and content marketing are powerful equalizers, resetting the playing field for businesses big and small. Yet, it's also a challenging time, with a lot to do and an ever-changing array of platforms, features, and networks to master—all on a tighter budget.Full of frameworks, hacks, tips, idea starters, and more, Get Scrappy is the handy guide you need to make sense of digital marketing today. Inc Magazine says: "This book...will help you take your marketing to the next level without having to increase your budget a dollar."In Get Scrappy, strategist Nick Westergaard helps marketers at organizations of all sizes: Demystify digital marketingDo more with lessBuild a standout brand that cuts through the clutterCreate relevant and engaging content for social mediaConnect with your community of customersMeasure what matters The result is a reliable, repeatable system for reinventing your marketing as marketing reinvents itself. Take your digital marketing from good to great with Get Scrappy.
