Publisher's Synopsis
This timely Handbook illustrates a myriad of theoretical and practical applications in the utility of mixed methods research (MMR) in business and management. It surveys innovations in MMR to provide a full overview of the past, current, and future complexities of the field.
With 26 chapters authored by leading international researchers, this fascinating Handbook provides a rich overview of methodological insights into business-applied MMR. It details foundationally important data integration techniques, quality criteria in MMR, and innovative analytical techniques such as qualitative comparative analysis and multilevel MMR. By investigating the effect of rapid developments of new technology such as AI, it focuses on the future of the field, making this Handbook indispensable for maintaining the practice of business and management research for future scholarly generations.
The Handbook of Mixed Methods Research in Business and Management will be a crucial read for academics and students researching areas within business and management, human resource management, and economics. Additionally, its examination of case study examples of problems and phenomena in business and management will be useful for those in industry and policy formulation.
