How to Measure Customer Satisfaction

How to Measure Customer Satisfaction

Paperback (08 Jun 1999)

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Includes delivery to the United States

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Publisher's Synopsis

Written by three leading practitioners, this is a practical guide to running an effective customer satisfaction measurement programme. The book also covers ways of gaining understanding and ownership of the CSM programme throughout the organisation.

Book information

ISBN: 9780566081934
Publisher: Gower
Imprint: Gower
Pub date:
DEWEY: 658.812
DEWEY edition: 21
Number of pages: 136
Weight: 313g
Height: 172mm
Width: 242mm
Spine width: 11mm