Paperback (06 Dec 1990)
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Within a competitive consumer economy, the success of a product/service oftens depends upon its brand name. This book provides a layman's guide to obtaining, keeping and protecting "names". Weinstein has also written "How To Protect Your Creative Work".
| ISBN: | 9780471515586 |
| Publisher: | John Wiley & Sons, Inc. |
| Imprint: | John Wiley & Sons, Inc. |
| Pub date: | 06 Dec 1990 |
| Language: | English |
| Number of pages: | 294 |
| Weight: | 425g |
| Height: | 55mm |
| Width: | 34mm |
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Paperback
Published 18 Jun 2020
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