Publisher's Synopsis
This practical guide explains the marketing concepts, strategies and techniques that have helped today's fastest growing companies catapult to the top of their field. It offers "fast growth formulas" for business owners and corporate managers who want their operation to achieve growth and profits.;Interviews with Chief Executive Officers from over 250 companies complement this account which aims to give readers everything they need to know to employ a wide range of growth-oriented strategies and techniques, such as acquisitions, divestitures, mergers, strategic planning exercises and matrix management. The book also explains how to discover and capitalize on niche areas of growth, with examples of niche-market companies like L.L. Bean, Ben & Jerry's Homemade Inc., and Royal Silks.
