Publisher's Synopsis
The creative media industries clearly fascinate us. We love immersing ourselves in the stories, songs, and programming that talented professionals produce.
But behind the entertaining illusions on screens, big and small, exist multi-billion-dollar business machines designed to generate profits from art. Do you understand how the commercial engines powering media really work? In "Strategies for Monetizing Film, TV, Radio, and Print," industry expert Abu Imam pulls back the curtain to reveal the financial inner workings of our most influential creative industries. Whether your ambitions involve shooting films, producing television, publishing books, or breaking into the music business, navigating the intersection between creativity and business is mandatory for success. This indispensable guide provides creatives with the commercial context rarely taught in the classroom. Learn how Hollywood studios, record labels, radio conglomerates, television networks, book publishers, and other players operate to make money from cultural content. Discover the business models, deal structures, revenue streams, rights management practices, and more that underpin financing, production, marketing, and distribution. By the end of the book, you'll have answers to critical questions like:- What business models and revenue streams can I leverage in my chosen media field?
- What resources and relationships are needed to sustainably monetize my media content?
- How can I avoid the financial pitfalls that doom many media ventures?
- What are smart strategies for funding, launching, and growing a media enterprise?
- How do I build an audience and turn fans into revenue?
Making it in Media delivers:
- A tour of the financial machinery driving media production and deals
- Wisdom on adapting your creative passions into sustainable livelihoods
- Analysis of key entertainment industry revenue streams
- Realistic evaluations of profitability pathways in creative fields
- Case studies from today's top entertainment companies
- Guidance on avoiding poor financial decisions and predatory arrangements
- The business acumen to advance your creative career
If you want to turn your media passions into a profitable living, money matters. Let this book provide your crash course in media business fundamentals while saving you years of costly trial and error. Take control of your creative future!
