Publisher's Synopsis
This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.
Brand building is believed to be a long-term activity and has lost prominence in this current age of venture capital valuations. In reality, brand building is a competitive advantage that organizations can leverage to multiply their value. Artificial intelligence (AI) on the other hand, is a recent phenomenon and enables organizations reduce errors, build efficiencies and increase profitability, thereby freeing their human capital to perform more intellectual tasks. This book presents the case for building brands effectively and optimally using AI, thereby enhancing the overall value of the organization.
This book is ideal for entrepreneurs, investors, CEO's, brand and marketing heads of organizations as it provides them with pathways of using AI to build strong brands and thereby create value. It could also be used as a textbook in courses on Brand Management and as a supplemental text in Marketing Management courses. It is especially relevant in the current environment, where many enterprises are being created and funded by professionals who lack a marketing background.
