Publisher's Synopsis
For years marketing students and practitioners have slavishly learned and followed the four Ps approach to marketing. This book offers an alternative to the Four Ps. It is a practical guide to marketing in the 21st century.
Naked Marketing A Practical Marketing Handbook for the Downturn
Book (31 Mar 2010)
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Book information
| ISBN: | 9781852526351 |
| Publisher: | Management Books 2000 |
| Imprint: | CAMRA Books |
| Pub date: | 31 Mar 2010 |
| Weight: | 442g |
| Height: | 210mm |
| Width: | 149mm |
| Spine width: | 19mm |
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