New edition 1
Paperback (24 May 2017)
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The authors in this volume present a new point of view related to research methods and techniques in public relations and advertising. The book seeks to provide a research guide that covers topics including selecting and writing a research subject, data collection, and analysis selection for beginner researchers. The articles focus on various methods such as netnographical analysis, experimental study, case analysis, discourse analysis, Delphi method, survey, etc.
| ISBN: | 9783631718766 |
| Publisher: | Peter Lang GmbH, Internationaler Verlag der Wissenschaften |
| Imprint: | Peter Lang |
| Pub date: | 24 May 2017 |
| Edition: | New edition 1 |
| DEWEY: | 659.0721 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | 223 |
| Weight: | 300g |
| Height: | 147mm |
| Width: | 209mm |
| Spine width: | 16mm |
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