Publisher's Synopsis
- - - Every retailer knows that the key to their success is - excellent customer service, but given the transient - nature of sales staff this is sometimes hard to achieve. - The book is divided into four sections: - - The : how to secure the belief and buy-in - of the senior team/owner to commit to a sales and - service culture. - - The : how to recruit, develop and reward - frontline salespeople. - - The : delivering the back-up required - from those working behind the scenes. - - The : how to make the most of every sales and - service opportunity. - This book shows readers how to embed a service - culture that will make the most of every customer - interaction to promote long-term business success.
