Strategic Marketing in Practice

Strategic Marketing in Practice Case Study - CIM Tutorial Text.

9th Edition

Paperback (19 Nov 2007)

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Publisher's Synopsis

This is one in a series of study guides to prepare candidates for the CIM (Chartered Institute of Marketing) exams and assignments. Key features include focused syllabus coverage, exam tips, real-life examples, question banks and quizzes with suggested answers.

Book information

ISBN: 9780751741780
Publisher: BPP Learning Media
Imprint: BPP Learning Media
Pub date:
Edition: 9th Edition
DEWEY: 658.802
DEWEY edition: 22
Number of pages: 507
Weight: 1296g
Height: 290mm
Width: 208mm
Spine width: 30mm